Seasoned designer with 20+ years of experience creating identities, campaigns, digital experiences, and visual systems for brands big and small.
Based in the U.S.
Working globally
+ Brand Designer
+ Visual Designer
+ UX Thinker
A little about me
I believe good design should look beautiful. Great design should make sense.
I'm a multidisciplinary designer who sits comfortably between brand, visual design, and digital experience.
Over the years, I've worked across financial services, healthcare, technology, enterprise, and consumer brands, helping teams turn complicated ideas into clear, compelling brands and experiences.
What I do
Brand
- Strategy
- Identity
- Visual language
- Art direction
- Brand evolution
Digital
- Websites
- Campaigns
- Landing pages
- Digital experiences
- Responsive design
Visual
- Marketing
- Storytelling
- Presentations
- Data visualization
Systems
- End-to-end UX/UI cycle
- Design systems
- Component libraries
- Scalable visual frameworks
- User journeys
My approach is simple
Understand the problem. Find the opportunity. Make something worth remembering.
I care about the details, but I don't design in a vacuum. I work closely with strategy, product, content, marketing, and engineering to create work that is not only visually strong, but purposeful, scalable, and built to perform.
That combination of brand thinking + design craft + UX perspective is what I bring to every project.
How I think
Strategy first. Creativity with a reason.
I don't believe in designing for the sake of making something look impressive.
The best work usually starts with a simple question:
What needs to be true for this design to work?
From there, I combine strategic thinking, visual craft, user perspective, and a healthy amount of curiosity to create work that feels clear, relevant, and unmistakably intentional.