Seasoned designer with 20+ years of experience creating identities, campaigns, digital experiences, and visual systems for brands big and small.
Based in the U.S.
Working globally
+ Brand Designer
+ Visual Designer
+ UX Thinker
Rio 2016 + Comcast
A global brand experience built for one of the world's biggest stages.
THE PROJECT
The work translated the energy of the Rio 2016 Olympic brand into a cohesive visual system—while remaining aligned with Comcast's brand standards, communication goals, and visual tone.
A multi-channel brand and marketing initiative spanning digital, outdoor, social, data, and print.
The challenge was to create a seamless experience across different audiences, platforms, and formats—while balancing the distinctive visual energy of Rio 2016 with Comcast's established brand.
THE GOAL
Create one connected experience across every touchpoint.
The work needed to be:
— Consistent across platforms
— Flexible across formats
— Easy to activate and adapt
— Visually engaging
— True to both Comcast and the Rio 2016 brand experience
THE APPROACH
Working within established brand guidelines, I developed and adapted creative concepts into a flexible system that could scale across the campaign.
Each piece was designed as part of a larger ecosystem.
Concept → Design → Adapt → Activate
The result was a cohesive visual language that moved from large-scale outdoor experiences to digital platforms and everyday marketing communications.
INTEGRATED CAMPAIGNS + OUTDOOR
A flexible campaign system designed to travel across digital platforms.
Large-format and environmental designs created to bring the energy of the event into physical spaces.
Bold imagery, Olympic-inspired movement, and clear messaging helped transform brand communications into highly visible experiences.
READY TO ACTIVATE
Reusable marketing and social media assets gave teams the flexibility to communicate quickly and consistently.
Templates and ready-to-use creative helped extend the campaign while maintaining alignment with the established visual system.
THE OUTCOME
Brand and campaign assets that brought together digital, outdoor, social, data, and print into a cohesive system.
Creative assets were adapted for multiple channels while maintaining a recognizable visual thread throughout the experience.
The work was designed to scale across platforms, adapt to different communication needs, and capture the energy of the 2016 Rio Olympic Games—while maintaining a clear and consistent Comcast presence.
One idea. Multiple formats. A unified presence.
The work translated the energy of the Rio 2016 Olympic brand into a cohesive visual system—while remaining aligned with Comcast's brand standards, communication goals, and visual tone.
A multi-channel brand and marketing initiative spanning digital, outdoor, social, data, and print.
The challenge was to create a seamless experience across different audiences, platforms, and formats—while balancing the distinctive visual energy of Rio 2016 with Comcast's established brand.
THE GOAL
Create one connected experience across every touchpoint.
The work needed to be:
— Consistent across platforms
— Flexible across formats
— Easy to activate and adapt
— Visually engaging
— True to both Comcast and the Rio 2016 brand experience
THE APPROACH
Working within established brand guidelines, I developed and adapted creative concepts into a flexible system that could scale across the campaign.
Each piece was designed as part of a larger ecosystem.
Concept → Design → Adapt → Activate
The result was a cohesive visual language that moved from large-scale outdoor experiences to digital platforms and everyday marketing communications.
INTEGRATED CAMPAIGNS + OUTDOOR
A flexible campaign system designed to travel across digital platforms.
Large-format and environmental designs created to bring the energy of the event into physical spaces.
Bold imagery, Olympic-inspired movement, and clear messaging helped transform brand communications into highly visible experiences.
READY TO ACTIVATE
Reusable marketing and social media assets gave teams the flexibility to communicate quickly and consistently.
Templates and ready-to-use creative helped extend the campaign while maintaining alignment with the established visual system.
THE OUTCOME
Brand and campaign assets that brought together digital, outdoor, social, data, and print into a cohesive system.
Creative assets were adapted for multiple channels while maintaining a recognizable visual thread throughout the experience.
The work was designed to scale across platforms, adapt to different communication needs, and capture the energy of the 2016 Rio Olympic Games—while maintaining a clear and consistent Comcast presence.
One idea. Multiple formats. A unified presence.