Seasoned designer with 20+ years of experience creating identities, campaigns, digital experiences, and visual systems for brands big and small.

Based in the U.S.
Working globally






+ Brand Designer
+ Visual Designer
+ UX Thinker

Motorola

A campaign built to make the product impossible to ignore.


Motorola is a multinational brand with a long history of combining technology, culture, and bold visual expression.


THE PROJECT

This work brought that spirit to life across outdoor advertising, integrated digital campaigns, social media, marketing communications, and print—creating a cohesive campaign system aligned with Motorola's brand aesthetic, guidelines, and visual tone.

A multi-channel campaign designed to create a strong, consistent presence across every touchpoint.


THE GOAL

Create one clear idea. Make it work everywhere.

The work needed to:
— Capture attention
— Communicate the product clearly
— Maintain a consistent brand presence
— Adapt across multiple platforms and formats
— Give teams flexible assets ready for activation


THE OUTCOME


A flexible campaign system built for visibility.

The result was a cohesive collection of campaign assets that could scale across platforms and formats while maintaining a striking, recognizable Motorola presence.

Bold compositions, product-focused visuals, and clear messaging created a powerful presence in high-visibility environments.

From outdoor to digital, social to print, every execution was designed to work independently—and feel stronger as part of the whole.

© 2026 Jeronimo Herrera.
All rights Reserved.
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